BIGVISION: Creating a Community for Those Struggling with Addiction

by Resident Magazine

Following the tragic death of her son Isaac to the opioid epidemic, Eve Goldberg had big dreams to keep his legacy alive while helping other young people struggling with addiction, and hence, BIGVISION was born.

Eve Goldberg, a native New Yorker who spent most of her life on the Upper West Side and who now resides in Tribeca, thought things such as accidental drug overdoses happened to other people. That was until her own son began experimenting with drugs in high school, a habit which escalated during his freshman year in college. Isaac was just 23 years old when he died of an accidental drug overdose almost seven years ago. Eve, who has worked in her family-owned jewelry business for 35 years, William Goldberg Diamonds, which was started by her father over 50 years ago, is now as devoted to helping other young adults overcome addiction as she is to her diamond business.

“BIGVISION came out of a very tragic story,” explains Eve. “I never dreamt I would be doing something like this. Isaac was a beautiful human being. When he passed away, I knew I had to do something. There are different types of people. Some people can’t function or get out of bed when something like this happens. While I was sitting shiva, I said to myself, I’m going to do something to make meaning out of his life. Friends and family were asking what they could do to help, so I took out a big yellow pad and wrote down the names of people. It took me a year, but I eventually called a meeting of about 50 people who had gathered in my apartment, and I said this is what we’re doing, we have our big idea.”